Emma Deprestion Essays - Emma, Films, Madame Bovary,

Emma Deprestion Emma's life was greatly influenced by her reading. She lived in a world of fiction rather than in the real world. She wanted the things she read about to come alive in her own life. The idea of romantic nights, old castles, and moonlight meetings supplied a satisfaction in her that she couldn't find anywhere else. She needed constant excitement and change. If she never read these romantic novels, then she would not have been a dreamer and a sentimentalist. Her normal life of everyday living would have kept her content rather than intolerable. Emma discovered romantic novels as a young girl living in a convent. Unable to see the real world or the realities of everyday living, she was left alone with her dreams. She concentrated all of her attention on them and nothing else. These novels influenced her entire approach to life. When Emma first met Charles she believed he could make her happy. however, after they were married she soon began finding many faults about him. Charles had no desire to do or see anything. Emma wanted a man who would introduce her to new things and inspire her to live life to the fullest. Before she had married she thought she was in love. But the happiness that should have resulted from this love had not come; she must have deceived herself, she thought. Emma sought to learn what was really meant in life by the words happiness, passion, and intoxication--words that had seemed so beautiful in her books. (55). She was dissatisfied with her life and searched constanly for a way to change it. Emma constantly asked herself My God, why did I get married? (63). One of the highest points in Emma's life was when Charles and her were invited to the home of the Marquis d'Andervilliers. She was overjoyed at the idea of staying at the chateau. Everything she had dreamed and read about turned into a reality. Unlike Charles, Emma blended in with the higher class. She had the necessary qualities to get along with the aristocratic society. It was like her own little fairytale and she didn't want it to ever end. After having a taste of the higher lifestyle, it was very hard for Emma to return to her home and her very boring life. Since Emma was so unhappy she began dreaming of another life with a new husband. She wanted a man who would sweep her off her feet. What she was looking for, she seemed to find in Leon. He was the first person Emma ever met who shared the same interests in literature, music, and related subjects. A bond rapidly developed between the two. However, Leon soon realized that there was no future in his love for a married woman. As for Emma, she didn't think she was in love with him. Love, she believed , should arrive all at once with thunder and lightning--a whirlwind from the skies that affects life, turns it every which way, wrests resolutions away like leaves, and plunges the entire heart into an abyss. (111). It was not until he was gone when she realized her mistake in not letting Leon know of her love. When Emma met Rodolphe she was in a very vulnerable state. She disliked her husband and her present life, she wanted romance and passion. I think this is what led her to commit adultery. The idea of having an affair was very exciting to her. She remembered the heroines in the books she had read, and the lyrical legion of these adulterous women began to sing in her memory with sisterly voices enchanting her. She herself became a part of these fantasies. She was realizing the long dream of her adolescence, seeing herself as one of those amorous womenshe had so long envied. (163). Emma believed her dream was finally coming true. Within time Emma began wanting things to change. She cannot remain in one situation for a long period of time. She was no longer satisfied with having an affair, she insisted that Rodolphe and her flee to a far away place. However, her insistence scares him away. Later in the book Emma renews her affair

Aplastic Anemia Essay Essays

Aplastic Anemia Essay Essays Aplastic Anemia Essay Essay Aplastic Anemia Essay Essay Aplasitc anaemia is a really rare blood upset. Sometimes. it is connected with leukaemia ; it could be a consequence from chemotherapy given to leukemia patients. In aplastic anaemia. the bone marrow does non do the necessary blood cells needed in the blood ; nevertheless. leukaemia is when the blood cells are deformed and non working decently. Leukemia is a malignant neoplastic disease where as aplastic anaemia is non. Chemotherapy intervention for malignant neoplastic disease can take to the secondary status of aplastic anaemia that may do decelerating down of bring forthing blood cells. What are the anatomical and physiological symptoms and causes for aplastic anaemia? What is the diagnosing and what interventions are available for aplastic anaemia? One symptom is fatigue from being anaemic. Anemia is when the ruddy blood cells are low in the blood. The ruddy blood cells carry the O from your lungs to all parts of the organic structure ( Aplastic Anemia and MDS International Foundation. Inc. ) . This will do weariness when the organic structure does non acquire adequate O. There is a little more than merely low ruddy blood count in cells in aplastic anaemia. It is when the organic structure doesn’t produce all three different blood cells that the organic structure has: white blood cells. ruddy blood cells. and the thrombocytes termed pancytopenia ( Wikipedia ) . In aplastic anaemia. it is when the bone marrow stops bring forthing or slows down in bring forthing these new blood cells. The white 1s or leucocytes are to contend infections in the organic structure by assailing and killing bacteriums and viruses ( Aplastic Anemia and MDS International Foundation. Inc. ) . so with out them patients easy catch viruses. A low white blood cell count is called neutropenia ( Aplastic Anemia and MDS International Foundation. Inc. . The other is the thrombocytes ; they are for blood coagulums. A low thrombocyte count is called thrombopenia ( Aplastic Anemia and MDS International Foundation. Inc. ) . A low thrombocyte count leads to another symptom that would be uncontrolled hemorrhage because the organic structure does non hold the thrombocytes to halt the hemorrhage. You can besides do bruising and petechiae ( Wikipedia ) . Some of the other symptoms include shortness of breath. concern. lividness and. finally tachycardia and bosom failure ( Lippincott 508 ) . Bone tenderness should non be present ( Mc Phee 454 ) . The cause for aplastic anaemia develops when the bone marrow is damaged or in some instances is unknown. About 75 out of 100 instances of acquired aplastic anaemia are idiopathic ( Aplastic Anemia MDS International Foundation. Inc. ) . This means they have no known cause. Sometimes. the instance can be from radiation and chemotherapy intervention used for malignant neoplastic disease. This can destruct the healthy cells in the bone marrow taking to the secondary status. Some other causes for secondary status of aplastic anaemia are toxic chemicals and certain drugs. such as the chemical benzine that is found in gasolene. or with the usage of certain drugs. including Chloromycetin [ gt ; 0 ] . carbamazepine [ gt ; 1 ] . felbamate [ gt ; 2 ] . phenytoin [ gt ; 3 ] . quinine [ gt ; 4 ] . and Butazolidin [ gt ; 5 ] ( Wikipedia ) . Chloramphenicol intervention is followed by aplasia in less than 1 in 40. 000 intervention classs. and carbamazepine aplasia is even more rare ( Wikipedia ) . The medicine for arthritic arthritis is connected to 1s acquiring aplastic anaemia ; this would be called besides a secondary status when aplastic anaemia appears. Similarly Lupus. an autoimmune upset. can assail the healthy root cells. This would do the decelerating down or fillet of doing the blood cells the organic structure needs. The remainder may ensue from immunologic factors ( unconfirmed ) . terrible disease ( particularly hepatitis ) . viral infection ( particularly kids ) . or preleukemic and neoplastic infiltration of bone marrow ( Lippincott 397 ) . Therefore. to corroborate a diagnosing for aplastic anaemia they foremost take a blood sample to see if the blood count is low. If that shows up low in all the blood cells. the following measure is to take a bone marrow sample or biopsy. The bone marrow is normally taken from the big hip bone by a acerate leaf. The sample is looked at in a microscope to govern out leukaemia. which the blood cells would look unnatural and would be the ground the blood cells are non working decently. However. aplastic anaemia would demo really small ruddy and white blood cells in the blood watercourse. Some options of intervention given to patients are medicines. bone marrow graft. and blood transfusion ( MayoClinic ) . Just late. they have stem cell grafts. The medicines are immunosuppressive combine with cyclosporine. Possibly one of the causes is the immune system is assailing its ain good blood cells. and these drugs will decelerate down the procedure. This medicine intervention is normally given until the patient can acquire a root cell graft. The other medicine can be used with the immunosuppressant is the growing factor. The new genetically engineered growing factor drugs help with doing new white blood cells. That is truly of import. since the organic structure makes a blood cell that merely last for awhile. so the organic structure is ever bring forthing new blood cells. However. aplastic anaemia patients organic structure for some ground stops this procedure. The other medical specialties used are antibiotics either to assist forestall infections or already established infection. since the immune system is weak and would non be unable to contend of a common cold. Most likely the physician will administrate them before an infection appears. so that the patient will non acquire an infection. Those are the medicines used and if the status doesn’t better. the patient would expect for a bone marrow graft. The bone marrow graft might hold been the first pick. which the medicine is administered until the patient can happen a lucifer giver. The bone marrow graft is normally a successful intervention to bring around aplastic anaemia in people under 55 old ages old ( Aplastic Anemia and MDS International Foundation. Inc. ) . Bone marrow organ transplant from a related. matched giver can handle aplastic anaemia – without recurrence- in about four out of five instances ( MayoClinic ) . Up to half the people with matched. but unrelated. givers can anticipate to hold successful bone marrow grafts ( MayoClinic ) . There’s a opportunity that your organic structure may reject the graft. taking to dangerous complications ( MayoClinic ) . The bone marrow graft uses a matched blood type. When found. the giver will hold surgically removed some of his or her healthy bone marrow. It is so injected intravenously in the blood to the patient. The donated bone marrow will roll up to the patient’s bone marrow and aid with doing new blood cells ; it may take two to four hebdomads to demo the new blood cells are bring forthing. Before they even give the aplastic patient the donated marrow. they give them chemo to acquire rid of the morbid marrow. and will besides be administered drugs to assist forestall rejection of the bone marrow. Another safeguard a physician may restrict the figure of blood transfusions before the operation to avoid complications. Technology is progressing that they can utilize stem cells now alternatively of bone marrow graft. The new root cell graft is taken from the bone marrow. umbilical cord. or the blood watercourse of the giver. They merely acquire the root cell from either of those topographic points. and once more like the bone marrow graft. topographic point the root cell into the blood watercourse of the patient. The patient will be given chemo before the process as in the bone marrow graft. This clip the complication of the new root cells will make an immune system that attacks the organic structure of the giver. alternatively of the organic structure rejecting as in the bone marrow graft. If this does happen. they besides have drugs that will assist battle this. The intervention of blood transfusion is non normally used because it is a intervention for weariness. Fatigue is non a medical exigency. First. usage remainder to see if it alleviates the symptom. White blood cells merely last a twenty-four hours because that is how long they last in the organic structure. That is why the bone marrow is of import in doing the new cells the organic structure needs. The other complication that blood transfusions may do is shed blooding. For long term recovery. they normally need other intervention along with this process. Aplastic anaemia is a really rare disease and affects really few people. It is non contagious. It is more normally diagnosed in immature grownups and kids. It can impact any age group anytime in life and the unwellness might be brief. besides it can come on all of a sudden or easy. The symptoms vary depending on the blood cells that they are low in. The patient could hold a little instance that might merely be observed or to a terrible instance that needs intervention. A physician should be the one to do the diagnosings and interventions. Doctors estimate that there are about 900 new instances of aplastic anaemia diagnosed in the United States each twelvemonth ( Aplastic Anemia A ; MDS International Foundation. Inc. . Patients need to be excess careful non to acquire an infection because the organic structure holding low white blood cell count would hold a difficult clip battling against viruses. Stairss are besides taken to forestall bleeding: avoiding parenteral injections. proposing the usage of an electric razor. moisturizing O to forestall dry mucose membranes. and advancing regular intestine motion ( Venes 116 ) . Mortality for aplastic anaemias with terrible pancytopenia is 80 % to 90 % ( Lippincott 507 ) . In progressing engineering today. why non see to be a bone marrow giver that could salvage lives of others.

Marketing to the Bottom of the pyramid Case Study

Marketing to the Bottom of the pyramid - Case Study Example In accordance with the issues discussed in the paper thinking about the â€Å"bottom of the pyramid† can lead us to create an impossibly low-cost yet a high-quality new and robust business model. A sound marketing strategy directed towards the people at the bottom of the pyramid (BOP) can help the company to provide cheaper products and enhanced access to technology thereby providing the necessitous people with an opportunity to become entrepreneurs and educate them. This can be viewed as a mutual benefit process, given that it will provide the company with a huge market as a source of revenue stream. Alongside giving the company a top-line revenue growth, cost saving and innovations will also influence the existing business models and management practices of the company. But one thing that the management needs to be well aware of is the fact that selling into BOP markets is difficult and the hardest part is to continue the work responsibly and consistently. Being a highly une xplored market, the strategy has to be formulated in such a way that it brings real benefit to the impacted communities as well as the company. However, in order to ensure that, the company should follow important guidelines and lessons from leaders in the industry known to have set examples of successful expansion in the BOP market. Prahalad had coined the term BOP, referring to a population which is largely ignored by the private sector in terms of providing services. As such, the author had identified the market as prospective and it had become the next segment of increased attractiveness for firms. The author highlighted the huge size of the market in terms of its population cover and its elevated purchasing power and thus, many companies identified a prospective opportunity to serve this market and become profitable. Different market segments require different approaches and so does the BOP market as it is a largely unexplored area. Consumers in this category are becoming deman ding and sophisticated. Thus, the management has to understand that although producing low cost product is a significant factor which is essential for marketing in this segment, it is not the only expectation that consumers have (Barki and Parente 11–23). Market development approach The primary task that the company needs to initiate is converting of the BOP consumers from unorganized and inefficient to just the opposite. This is a crucial strategy as it will help the company to elate the benefits for the market if the company is allowed to do business with them. The primary requirement is for the consumers and the company to be on the same pathway. Both the consumers and the company need to have a common belief in order to completely align their requirements and objectives. The approach should include a broader perspective ensuring a long term development and sustainability of the concerned parties. In order to convert the BOP consumers into organized and efficient, the mana gement has to ensure the development of a robust infrastructure as the inadequacy of the same leads to inefficiency. Besides that, in order to thrive in the lower income market, the company has to formulate strategies that enhance the buying power of the end consumers (Mardh and Correia â€Å"Marketing Mix Strategies towards the Bottom of the Pyramid: a study of the Brazilian market†). This will help the company to convert the purchasing power of the consumers into their profit. In return, they can eradicate poverty by bringing prosperity to the poor. Product innovation and consumer education have to be effectively carried out in order to foster aspiration in the minds of the consumers. Better

Tax cases and internal research memo Assignment

Tax cases and internal research memo - Assignment Example In this particular case, Artnell Company has faced obligation from the court of the United States regarding its transferee and tax payment. In this regard, it has been recognized that the issues has upraised from the deferral operations of its assets and liabilities. As an effect, it has been observed that the company has not been able to recognize its actual income due to irregularity. As a consequence, the company was not able to submit its due amount of tax. Correspondingly, the court of the United States has appealed for the penalty including the due tax amount of the Artnell Company. CASE 2 In this case the United States court has filed a charge against the Federal partnership tax returns of the Tampa Bay Devil Rays, Ltd. In this regard, the partnership firm has not recorded its income items on the basis of deferral method, which has affected the taxation of the company. Under section 451, a lawsuit against the company was filed for not maintaining the yearly income receipt adequately. On the other hand, under section 446(c), taxpayers are liable to pay the computed taxable income. In this regard, the United States court has recognized that $125,000 sponsor fee was unpaid. In this case, petitioner has kept all the record related to the income tax return on the accrual basis. The U.S. Supreme Court has identified the problem regarding the income of the firm. In this regard, the Supreme Court of the U.S. has sought for the cash receipts of includible amount. Moreover, during the inspection the Commissioner of the U.S. Supreme Court had asked for the receipts regarding installments including the due amounts as well as total payable amounts. During that phase the company has unable to show the gross income for the year. At the same time, due to deferral of prepaid income, company was not able to reflect its deferral income. Thus, under the section 41

Marketing Research Paper Example | Topics and Well Written Essays - 1000 words

Marketing - Research Paper Example The customer oriented approach has won her many laurels and once the customer enters her store, they keep coming every 7-10 days to purchase more products. Her success lies in offering what customer needs. Growth is a way of life and Kudler too wants to expand suitably selecting right product mix and targeting potential customers. Currently, markets and the demographics of the region are rapidly changing due to movement of the people across the states and nations. Though Kudler offers a great promise as a discerning gourmet store in the California region; nevertheless, it becomes essential for the firm to conduct some essential market research before putting its scarce and valuable resources on the business expansion. Identifying and Defining Marketing Issues In order to expand, Kudler needs to identify places where it can open new gourmet stores. After a setback from Del Mar location, the company is quite conscious of finding the most lucrative locations in California. Del Mar was a small town with not enough population to support its store. Through the market intelligence, the company has already identified some of the promising locations such as San Diego, San Francisco, Santa Barbara, and Palm Springs but before starting its store at any of these locations, the company must ensure through a proper market research that its decision to expand will not backfire. Carlsbad is one such site that shows enormous potential and once store at Carlsbad gets steam, Del Mar store may be gradually phased out. Marketing Research for Finding Potential Locations The company is well aware of the fact that the most specialty gourmet stores are located in the eastern half of the US and they do a roaring business there. In the last few years or so a sizeable population has moved from Philadelphia, New York, and New Jersey to the west coast due to job prospects in technology sector and these populations are well aware about the concept of gourmet stores. In view of the various al ternatives, the major issue is to find the most promising locations where residents of the area are aware about the concept and would always be eager to patronize such stores if they find one in their area. Before taking a final plunge, the company needs to conduct a survey in the towns of Palm Springs, Santa Barbara, San Diego, and San Francisco. The survey will involve asking a set of questions through a skillfully prepared questionnaire to the randomly selected but representative target customers to explore the real potential in the area. The questionnaire needs to be designed skillfully so that the real objective of the survey to find the most potential location is fulfilled. This is crucial because once the store is opened making huge investments on infrastructures there is no way out to go back. Marketing Research for Choosing Appropriate Product-Mix Moreover, the company has been thinking to open Asian Specialty Produce Department at San Francisco area to meet the needs of As ian population – especially the fresh herbs, and spices. The idea is to serve a special group of Asian customers who can not only afford the special product offerings but always eager to patronize the store quite often. That simply means that before opening a shop at this area, it would be advisable to do some market research that will decide about the core Asian community group such as Japanese, Chinese, Korean or Indian subcontinent region that the company wants to target at. These Asian groups differ in their taste and

Different Marketing Plane Of Cadbury

Different Marketing Plane Of Cadbury The main aim of this assignment is to analyse, describe, introduce Cadbury company in Indian and international market as a leading chocolate brand but main focus on Indian market. This summary elaborate all about Cadburys marketing plans that how they design successful marketing. marketing strategy that they describe how maximize product manufacturing efficiency with minimization malfunctioning and what ideas behind developing market, media technology that describe why how important role in advertising, manufacturing process goods delivery, product promotion this impact regard with current and future marketing objective to create customer vale in the market. TABLE OF CONTENTS SR. NO. TOPIC DESCRIPTION PAGE NO. 01 CADBURYS MARKETING PLAN 03-06 CURRENT MARKET SITUATION 03 OBJECTIVE OF CADBURY 03 OPPORTUNITY OF CADBURY 04 MARKETING STRATEGY 04-05 FINANCIAL CONDITION 06 IMPLIMANTATION AND CONTROL OF CADBURY MARKET 06 02 MARKETING ENVIRONMENT OF CADBURY COMPANY ON THE BASIS OF; 07-10 INTERNAL ENVIRONMENT 07 EXTERNAL ENVIRONMENT (microenvironment and macro environment) 07-10 MARKETING MIX 10 03 TECHNOLOGY AND MEDIA IMPACT ON CADBURY COMPANY 11-13 INNOVATIVE MANUFACTURING PROCESS 11 DIFFERENT ADVERTISMENT SOURCE 12-13 04 CADBURY FUTURE MARKETING STRATEGY 14-16 FUTURE MARKETING 14 FUTURE DEVELOPING PLANING ON THE BASIS OF MARKETING STRATEGY 15-16 05 REFERENCES 16 06 APPENDIX PART A Q.1). Using academic learning briefly outlines a marketing plan for an organisation of your choice. Situation of current market Cadbury company is second more demanding company of chocolate in the market. It has largest share price in Indian market that is near about 75 percent of total market share, which indicate customers attraction in its product which easily available in the market. The idea behind this situation is its affordable price of product with more customer satisfaction as compare with other competitor like AMUL, NESTLE etc., (kotler, 34 cadbury) Analyse of opportunity and issue In the Indian market Cadbury company has following SWOT (strength, weakness, opportunity, and threats) that analysis opportunity; Strength High market share value due to large business in Indian market as well as international market. Strong brand reputation in the Indian market, so company has good position in the market. Cadburys target market is large which is very wide in its same field market. weakness Fears about product demand fulfil or satisfy because it has large target market population. Less growth rate due to less production capacity that means not able to match rate of demand of product in the market. Delay in new quality product launch in the market due to this sometime get negative impact in the market. Opportunity Cadbury company is well stabilised company, so it has opportunity to develop its product with less competitiveness whereas, other new company can face more difficulty with more competitive for brand and product establishment. Cadbury company has tremendous marketing strategy in Indian market so by which it can use for develop new product with accreting growth rate. Threats Threat during new brand launch with same product, in the market. Threat with increasing market competition within same field. Threat with change in government rules and regulation for the company. Objective of plan Cadbury company has main objective to launch successful product in the market with specified time period. It apply effective marketing strategy to perform target objective plan, apart from this, it also apply ecommerce strategy for analyzing product performance growth or financial condition of the market. Cadbury company aware about marketing condition regarding their product and always try to give more quality product in the market and get more financial budget. Marketing strategy Marketing strategy is very much related with marketing objective. Marketing strategy is basically describe logic (thinking) of manager by which company create and achieve customer and relationships respectively. This is very useful for achieving accomplish target market. Below are some marketing strategy points which is use by the Cadbury company; Customer satisfaction Cadbury Company has first motive of customer satisfaction by their product that are related with best quality, design of product and cost (high or low) of product depend upon consumer. Market categories (segmentation) and targeting Cadbury is confectionaries company so its market segment basically realize on children, adult and on female population due to wide consumption source of chocolate. It has also target to expand market in rural areas. There are different types of customer and their different need. So Cadbury Company classified the customers need or requirement on the basis of different chocolate category like geographic ( moulded milk, wafer category) and demographic that is given below. Demographics classify on the basis of domestic (Indian city) as well as international. Platinum Tier I cities such as Delhi, Mumbai, Bangalore and also in International market. Gold Tier II cities such as Pune, Coimbatore also in international market. Silver Tier III cities Rest of urban India Market position The position based on customer need and expectations. Cadbury prefer ladder theory for determine position in the market and identify customer need and then they will target. The customer need is divided into three parts. The Base Focus on the product attributes. The Middle Focus on the functional benefits of the product. The Upper Focus on the emotional benefit obtained from using the product. Fig 1. STP implementation for a produc Fig.1. STP implementation for a product Fig 1 shows the steps of Cadbury Company that need to adopt the target, segments and position to take the market. Based on this Cadbury has positioned itself to capture the Indian market. Financial condition Before start the new project, every organisation keep focus on budget. Now, this time Cadbury market is very strong (market share value customer support) as compare with any other which has same field competitor. In order to improve sales Cadbury is currently focusing its marketing efforts mainly on the Titanium and Gold cities where they hold a market share of 60%-70 %. Implementation control of Cadbury market During implementation of project Cadbury company recommend some control to achieve successful market and keep company more demanding. It take 4 to 5 months time duration for monitoring performance of its product in the market. It always keep focus on profits and effective solution of it. Cadbury company has wide range of distribution centre so it is able to increase its efficiency during new product launch or any other occasions. It modified and control its product and product manufacturing process as per demand by market and end customers. (reference by book kotler www.cadburyindia.com) PART B Q.2). Critically evaluates your chosen organisations marketing plan, in particular relation to its marketing environment. Environment Analysis or Marketing Environment of the CADBURY Factor or Elements that affect the environment of Cadbury industry. Internal customer play essential role in developing company market with full potential and satisfy end customer by its product. The marketing environment is changing at the fast rate. Generally, there are two types of Environment Analysis recommend by Cadbury company. Following are two types, This analysis based on, Cadburys Microenvironment (customers, competitors, distributors, and suppliers) that affect its ability to earn profits. and Cadburys Macro environment forces (demographic, economic, technological, political-legal, and social-cultural). Customer /Vendor Cadbury marketing and customer around the world i.e. Domestic market (India) as well as International market or customer/ vendor; AFRICA:- Kenya, Nigeria, South Africa ASIA :- India, Sri Lanka, Vietnam, Mongolia, Malaysia, Yemen, Cambodia Myanmar AMERICA:- Peru Chile, Brazil, USA EUROSIA / EUROPE:- CIS-Russia, UK (England and Wales). And other. Distribution / Logistics Cadbury also has one of the largest logistic networks distribution set up in India covering each and every state. Cadbury distributes its products through 20 depots and 4 C F agents and a network of 5500 stockists. Cadbury covers almost 40% of retail chocolate in India. One of the largest chocolate distribution setup in India. Covering the entire geography of the country. Competition/ competitors In India Cadbury has many comparator like Nestle, Amul, Parle etc. they are also good in the market and give fight competition in the market. Cadbury industry has advantage in brand vale, valuable market share and well developed products. Cadbury competition can happen at different levels. At the brand level, two firms compete in providing a very similar product or service. Cadbury Brand Image; Cadbury name is enough for its popularity. Comparison based on various parameters like branding, awareness, performance, presence, etc. with an international market. CDM INTERNATIONAL BRANDS Fig2. Brand Image: Cadbury v/s International Brands This fig2. shows that CDM (Cadbury dairy milk) has been successful in capturing the hearts of their customers with their marketing campaign so far. Demographic environment (explosive population growth) In the demographic environment, Cadbury organisation always keep attention on his market position and also aware of worldwide population growth, related with different cities, region, nation and try to fulfil all requirement by ethical source. Economic Cycles and Inflation Cadbury economic forces strongly affect firms and their customers; Cadburys enjoys a market share of 72% in Indian market and up to 82%of annual saving from current market. Cadbury invest up to Rs 15 crore (Rs 150 million) on imported machinery to achieve quality product so that get more benefit form market. Cadburys innovate new packaging style of Dairy Milk with economical acceptance without any compromise in its product, so that Cadbury market get inflate. In the economic arena, Cadbury keep to focus on income distribution and levels of savings, debt, and credit availability. Political Legal support Cadbury industry have vital link with leaders and politician to get more advantage in business market environment, they have a strong economic rate in domestic market due to government reorganisation. for this sometime get more benefits that the industry get more enhance profits. Cadbury firm always follow the rules of government and maintain, all requirement like plantation in campus and many more and implement new law by the courts. Social-cultural This part is very much familiar with Cadbury organisation because its main root in India, As we know India is festival country where many religious festivals celebrate every year and such type of occasion, verities of sweets and chocolates are sell, in also many other function like birthday, social party. So, in social culture occasion (arena), Cadbury Company understands customers special need and provide (launch) effective quality product in the market. (kotler 95, Cadbury) Natural environment In the natural environment, Cadbury industry aware about raw-materials shortages, increased energy costs and pollution levels, and the changing role of governments in environmental protection. (kotler 95, 102 , Cadbury ) Technological environment Cadbury Company recommends innovative technologies in business to get enhance profit as an accelerating rate. They have automation based manufacturing unit to get more production in less time with higher quality. Cadbury prefer ISI and ISO satisfied machinery. All area having Wi-Fi facilities to share or distribute information to each other. Cadbury IT sector is one of the best in his field. (kotler 95, cadbury) MARKETING MIX OF CADBURY Eclairs is one of the famous product of Cadbury Company, the reason of this product famous is its quality that very much acceptable with cost and cannot be comparable with some other brand, test that cannot be forgettable, attractive packaging with attractive designing wrapper, acceptable quantity size with reasonable price. Eclairss publicity is very attractive way, which is by personal relation, sale promotion and TV advertisement which is in any place like home, street, local bus, train, etc. that is not more expensive so cost of Eclairs is not high as comparable with other company. Cadbury chocolate should be in every pocket is a main target of Cadbury company. (Marketing management, by Philip kotler, page no 12, 13) PART C Q.3). Identify and evaluate how technology and new media could impact the firms future marketing plans. Technology impact for the Cadbury company Cadbury Company adopts innovative technology by customers, markets, and suppliers demand to unify and modified business and business strategy (it is planning by manager that can reduce complexity and make planning for future development) respectively. Technology implementations provide productivity increases during manufacturing with the help of innovative or modified instrumentation and machinery and also provide against malfunctioning. protect data against unsecure threat which can never accepted by Cadbury company, and more benefits to the Cadbury organisation in different area like create new product by customer demand and take more than acceptable benefits, Cadbury use reposition method to protect market share against competition. They use technology to provide cost reduction production by automation process with high accuracy and more perfection in quality product, and also use for innovative delivery that related with fast and time management delivery as per consumer demand. C adbury accept wide range of technology like PLC (programmable logic control), SCADA (supervisory control and data acquisition), and DCS (distributed control system) for minimization in malfunctioning during manufacturing of product this control system also provide successful and perfection rapper of the product. They also prefer technology that enable time to time information sharing with employee, improve communication between members, and all process should be easy to execute without taking any risk. Cadbury Company has wide range of information technology system by that they are able to keep all information about all loyal/ existing customers and all new customers. Media impact for the Cadbury Company In Cadbury company media technology play very vital role for marketing communication by which they attempt to inform and persuade customer or consumers directly as well as indirectly about their products and brand with the help of media. In an indirect marketing Cadbury prefer word of mouth system in this way, people to people or customer to customer oral and written communication. In a direct marketing Cadbury prefer Personal selling system in this way, Cadbury representative make face to face interaction with one or more purchasers for the purpose of making presentation and procuring orders. Innovative Technological market system, Cadbury give first preference of this media technique for marketing advertisement that this direct marketing system to improve their marketing by use of electronic shopping, TV shopping, telephone, fax, e-mail or internet to communicate directly with solicit to his customer. Public relations and publicity system, Cadbury recommend this system to promote his particular products by the arrange of seminars, speeches, and banners decoration in famous stores or shops (super markets) and famous street etc. Cadbury company promote his particular brand product with the help of sponsors during special occasion or events like sports (cricket, football, etc.), entertainment (TV shows), festivals, etc. They also recommend promotion of his product by sales promotion like fair trade, demonstration, etc. So advertisement is main tools for Cadbury Company to promote his brand image to all over the world. Media is source by that company can reach to the customer and customer can get all information about selected company, so media provide strong relationship between company and customer. Media play an effective role for developing Cadbury market. Cadbury Company advertises their product promotion by cartoon picture and famous celebrities like film actor or sports player, these advertisements categorise between children to adult respectively. In different segment they are use emotional line based on major themes, during media advertisement. For examples; Chocolates for all, children to adult and theme is Cadbury as a perfect expression of love. Chocolates for all events and theme is real test of life. Chocolate for special occasion and themes is I will do anything for Cadbury dairy milk. Chocolate for any time and theme (in Hindi) is kuch meetha ho jaye The main strategy behind these above themes is to replace sweets as a chocolate and create brand image to get the strong position in the market by the media advertisement depicting. Cadbury industry has specified cities categories for a media advertisement like, Tier 1 Tier 2 (domestic cities), Tier 3 Tier 4 (international cities). So, media technology both are primary need to the development of Cadbury industry in future market because time to time continuously change in customer demand is major problems and this problem only resolved by adopt changing technology at time to time in the future market due to customer satisfaction is main motto of Cadbury industry. Indeed; media tools is superior power tools with technology support by that Cadbury market can get positive impact and more benefits in future marketing. Fig.3 Advertisement area of Cadbury company (reference by book kotler www.cadburyindia.com) PART D Q.4). Discuss sustainability with regard to the firms marketing strategy, in particular how it might affect the firms reputation in the future. Cadbury company change their strategy at time to time depend on customer demand and market condition. It always developing decision to create new product with grantable profits together with company. Following are the some market strategies which are recommended by Cadbury Company; Increase in international market setup to expand marketing business globally get more sales of the product and brand publicity. Plan to expand business as in marketspace (digital i.e. shopping by internet) and also in marketplace (physical i.e. shopping in store). Generally their more concentration on e-commerce business regarding future marketing. E-commerce business is nothing but it is on-line market which are prefer by more urban area customers and sometime rural area customer also take advantage in this innovative marketing strategy, this is time saving strategy, this is more valuable because todays customer has no time for shopping, so this modern era is very effective. In this type of marketing there is no requiring more space and big office, only need for computers and internet connection. The main goal of this strategy is to provide enhance business marketing with customers valuable feedback. This marketing always cheaper than store market price. It always intend to care about customer satisfaction and there value of the money so they always keep focus and provide cost effective and benefit considerable product in the market. Cadbury company also offering exchange marketing strategy by that customer can get benefits with new product by exchange with old product, example old or expiry date chocolate replace with new fresh chocolate. Price reduction strategy without affecting quality is the main concern factor and that can be happen by the new offers, discount and implement nearest logistics and distribution centre. They has modified distribution centre with technological effect by that customer or logistics can communicate information about product go to the market easily without any barrier. The idea behind this communication is to provide chocolate more social cultural product in the market. Cadbury organisation has special team for market inspection that they always try to find weakness (linkage in packaging, numbers of bytes are broken, not able to stay long in outer environments) in the product and their remedies. So that customers get much more quality product from Cadbury company. The new ideas come through customer suggestion response in that they describe problems regarding product so that Cadbury Company gives first customer priority. Apart from customer suggestion Cadbury also follow opinion from scientist, media agencies, etc. New product (develop variety of different flavour chocolate) creation is one of the best strategy parts of Cadbury organisation as in the developing edge because new products create new market that allow to Cadbury company enter established strong market and provide cost reduction on new product. They have separate team work, which is only consider and search children demand and test because children like most chocolate. The future strategy against competitor is main aim of Cadbury company, to improve their performance better than other organisation by their perfection in quality product, reasonable price of the product, promotion as high as possible with technological innovative media, services that should never down in the future, response speed more higher than other company or organisation during goods delivery, high level of duties during any complain from customers. They strategy also aware about market share value that depend on separate area and they wish to increase market share value in future that are depend on urban and rural area where crowd, child young youth population is high. Generally these people recommend brand position with quality so Cadbury Company intend to expand brand position quality in the market with some offers gifting process. The above descriptions illustrate the future strategy and how effect improvement in future marketing operation profit of the Cadbury Company. The same time management also perform their role that check inner firm environment condition i.e. relation between employee or staff his working performance, focus on business strength, focus on product weakness, financial, share price and manufacturing condition and outer firm environment i.e. market condition, customer attraction, etc. indeed Cadburys management department duly concerned there place about chocolate in globally market place. They aim is to find opportunity in international market with above strategy through higher quality, better service, lower price, higher market share, continuous product variation improvement, regular product innovation, entering high growth markets and more customer expectation to make brand more demanded. (reference by book kotler www.cadburyindia.com)

Homophobia in Law Enforcement: Lethal Consequences :: Free Essays Online

Homophobia in Law Enforcement: Lethal Consequences The constitution guarantees life, liberty, and the pursuit of happiness to all Americans, yet there is a group who endures a life without total liberty, restrictions on their choice of lifestyle and happiness, and unfair treatment which may even result in the untimely loss of their lives. This group of people currently facing discrimination and mistreatment is the gay and lesbian community of Washington D.C., and the perpetrators are the very people whose jobs are to ensure their safety. The law enforcement is not entirely protecting gays and lesbians in D.C., nor are they ensuring that they have basic human rights. The effects of discrimination or even just insensitivity in the police department can have catastrophic negative effects on the victims, the gay and lesbian community, and the city of D.C. as a whole. When people of certain minorities are not treated equally by the law, something must be done to improve this dangerous situation. In Washington DC on July 9th, 2001, an openly gay man, Alexander Gray, fell victim to two separate hate crimes. The first happened when several men made derogatory remarks about Gray’s sexual orientation, and then attacked and beat him with a shovel and a tire iron (Wilchins). Gray, both mentally and physically wounded, was then escorted home because he refused to go to the hospital for treatment of his injuries. The police drove him to his apartment, and friends say Gray was handcuffed in the backseat of the police car when he arrived (Fahrenthold â€Å"Gay Activists†). Alexander Gray was a victim of a brutal and traumatizing crime, yet the police treated him as if he were the criminal, by handcuffing him in the back of the car. The D.C. police officers responding to this hate crime were not able to treat the victim with gentleness and sensitivity he severely needed at such a time, but instead they treated him as a threat. Throughout its history, the Washington, D.C. police department has had troubles dealing with the gay and lesbian community. There has been much bigotry and discrimination in the way some officers handled matters concerning those who are homosexual. During the 1980’s many police officers held the stereotype that all people who were homosexual had AIDS, and some occasionally wore rubber gloves when they knew they would be dealing with gay individuals (Fahrenthold â€Å"Blue and Gay†).